Brand refresh for Wayfair’s AllModern.

This rebranding project was for a Graphic Design class werein we met with the AllModern team, learned about their brand, and were challenged to redesign their logo. Their original logo was a bit generic and lacked their personality, which can be problematic for a company that only exists online. My final logo was based on their iconic Brook Arm Chair, using the legs to create an “A” and an “M”. This design was based on classic monogram style logos, and paired with a sans-serif type it created a new modern classic.